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The Truth About Being a Personal Brand Photographer: Why It’s Worth It

Writer's picture: ShanikaShanika



Being a personal brand photographer isn't just about snapping pictures and calling it a day. It's a craft, a business, and a passion that comes with its own unique challenges and rewards.


From the moment a session begins, I have to be quick on my feet, balancing creativity with making my clients feel at ease. I'm not just behind the lens, I'm guiding, entertaining, and ensuring that each person in front of me feels their most confident. But that’s only a fraction of the job.


Behind the scenes, there’s a constant flood of emails, inquiries, and coordination. And let's not forget those moments of disappointment when someone doesn’t fully see the value in the work I pour my heart into, trying to negotiate my worth. It's disheartening, but those who truly value what I bring to the table make it ALL WORTH IT!!!


Yet, despite the struggles, every single click of the camera reminds me why I started this journey. I get to tell stories, freeze moments in time, and create memories that last a lifetime.


That passion?


It’s what keeps me moving forward.



So, to my fellow photographers, creatives, and small business owners: when challenges arise, remember the love you have for your art. Our work matters, and we make a difference in the lives of those we capture.


Lastly, to those who continually push me, cheer me on, and remind me that what I do is valuable—thank you. Your support means everything.


Let’s keep pushing forward together.


Shani

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Shanika Gosling, based in Mississauga, Ontario, is an accomplished on-location portrait and lifestyle photographer renowned for her expertise in personal branding, family, engagement, and maternity photography. Shanika distinguishes herself through her relaxed approach to work, ensuring that her clients not only feel comfortable but also enjoy the photography experience. Her commitment lies in creating an atmosphere where clients can unwind, fostering a fun and memorable session.

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Mississauga, On.

Tel: 416.554.2235

capturedbyshani@gmail.com

©2023 by Captured By Shani. 

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